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A new public art exhibition invites visitors to explore society’s relationship with emerging technologies, including artificial intelligence (AI), data culture, and augmented reality, in a series of six interactive artworks. The initiative is an opportunity to create art from the technologies that promise to change our world, unlocking new artistic possibilities and touching on issues of privacy, control and themes raised by the UN’s Sustainable Development Goals. The exhibition celebrates the intersection of technology and art, in a rare and thought-provoking manner.
Breakthrough innovator and product development firm Cambridge Consultants has announced that it has strengthened its Marketing and Communications team with new hire Neil Gazeley taking the position of Global Marketing Director.
With a Master’s degree in Strategic Marketing, Gazeley’s career has been focused on senior marketing and communications roles for companies such as Philips Electronics and General Electric. He also brings direct experience in Cambridge Consultants’ active markets, including industrial and energy, telecommunications, semiconductor, oil and gas and defence and security.
Gazeley commented on taking up the position; “Cambridge Consultants is a company I have long admired, for its reputation as an employer of choice and trusted design and development partner. I am thrilled to be joining such a talented, award-winning team.”
Chief Commercial Officer Richard Traherne said; “Cambridge Consultants is constantly looking to attract and develop the best talent to drive our business forward and we’re excited about the new skills that Neil brings to our team. The combination of Neil’s extensive marketing experience and industry knowledge, together with brand development skills, will lead us through the next phase of our evolution.”
In addition, Cambridge Consultants has also announced that Richard Leyland, previously Marketing Manager for its Wireless & Digital Services division, has transitioned to the new role of Public Relations Manager and the company also welcomes Jeff Hall, who will lead marketing at Synapse, its US west coast operation focused on consumer product development. These changes support Cambridge Consultants’ commitment to growing its global brand and strengthening its corporate marketing and communications function.
Cambridge Consultants has enjoyed successful growth in recent years, trebling in size since 2012, extending its global footprint, establishing offices and major clients in Asia, expanding its Boston office and further increasing its US reach with the acquisition of Synapse. Cambridge Consultants has also added disruptive and emerging technology capabilities to its portfolio, such as Synthetic Biology, Robotics, Digital Services, AV/VR and Machine Learning. At the same time the company has won numerous international design awards; most recently the Queens Award for Enterprise and The Sunday Times “Top 100 best companies to work for”.
Cambridge Consultants has worked closely with Collusion along the year-long research and development phase of all the commissioned artworks, providing technical leadership and content to the programme. This has involved working alongside Arm, the programme’s other technology and innovation partner.
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Collusion 2019 takes place at Cambridge Leisure, outside Cambridge Junction in Cambridge, UK. from April 12th to April 22nd. The show is open daily from 11am to 7pm, and on Sundays from 11am to 5pm. The perception-shifting experiences are housed in specially designed pavilions, including a party set in a 2030 home hosted by a virtual assistant, a multi-narrative animated film driven by music and AI, an AI-assisted virtual avatar generator, a memorial to the 21st century that broadcasts hidden messages excavated from the blockchain, and more.
Cambridge is a global centre for academic life, and a place where technologies that the whole world uses are conceived. This dynamism is normally expressed in commercial and academic breakthroughs, but also in art, and Cambridge Consultants is proud to engage in initiatives that connect technology innovators with the vibrant art scene. Diverse teams from across Cambridge Consultants have engaged with Collusion 2019 over more than twelve months, collaborating with artists, sharing technical possibilities, helping explore the issues at hand and informing the creative process.
The Cambridge Consultants ‘Digital Greenhouse’ team, which explores the art of the possible in AI and machine learning, worked with stop-motion film producer Jo Lawrence to create an animated film, named Datacosm. The film tells the story of the movement of data from A to B, revealing the process of performing and making. Across the screen we see a ticker-tape of blocks of code, showing that this work is in fact the product of real-time AI. As a live pianist plays the piano in front of a movie screen, an AI system based on Cambridge Consultants’ The Aficionado identifies the genre of each piece as it’s played – baroque, classical, ragtime, or jazz – selecting corresponding film footage from a pool of animated sequences to be played in layered composites. In this world, data engineers are shown as puppeteers, controlling the digital space from beneath the stage.
Separately, a team drawn from Cambridge Consultants’ user experience group worked with actors from theatre company Crowded Room on their project 2030. The team augmented the project’s own research by running a user experience workshop to explore the role of technology in the home in the year 2030. The resulting work locates visitors in the near future, imagining that AI systems are fully integrated into the everyday to the point of being trivial. Two actors invite the audience, who are the guests at a party, to nominate one of them to play the AI, and the other, the party’s host. While the audience is entertained, it must confront the potential of the host’s mother being looked after by a virtual assistant, along with some awkward moments as the host tries to impress.
“Over recent years we’ve seen the emergence of highly sophisticated ‘deep’ technologies that hold world-changing potential and significant social impact,” says Richard Traherne, project sponsor and Cambridge Consultants’ Chief Commercial Officer. “We’ve provided technology experts and passionate minds, drawn from across our business, to collaborate with Collusion to help explore these implications and prompt artistic reflection and debate. We’ve found the project fascinating: an unusual combination of technical and artistic perspectives examining the potential of technology, resulting in thought-provoking art that’s accessible to a broad audience.”
The Collusion 2019 showcase is funded by Arts Council England, Cambridgeshire & Peterborough Combined Authority, Cambridge Consultants, Arm, and Anglia Ruskin University with support from venue partners Cambridge Leisure and Cambridge Junction.
To learn more about Collusion 2019, visit: http://www.collusion.org.uk
Notes to editors
About Cambridge Consultants and Capgemini
About Cambridge Consultants
As the deep tech powerhouse of Capgemini, Cambridge Consultants (CC), is a global team of 800 bright, talented people. We are united by the ambition to turn brilliant ideas into technologies, products and services that have never been seen before. And which will transform business, society and the planet. Deep tech is a mindset; a bold strategy that harnesses radical science and engineering to achieve things no-one else can. It enables our clients to gain unassailable commercial advantage from defendable technology that they own. We are trusted by some of the world’s biggest brands and most ambitious start-ups to realise their critical technology-based aspirations – and we’ve been doing it for 60 years. Cambridge Consultants is part of Capgemini Invent.
About Capgemini
Capgemini is a global business and technology transformation partner, helping organisations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion
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