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Punkt

New product introduction

Brief

We helped Punkt, a Swiss consumer electronics start-up to bring its elegant DP 01 phone to market. Designed by leading industrial designer Jasper Morrison, the DP 01 is a DECT phone re-invented for simplicity and intuitive functionality.

The Punkt DP 01 is designed to do what a phone is supposed to do - make calls. Punkt’s philosophy for the DP 01 was to create a beautifully designed, easy-to-use home phone without all the ‘confusing’ and advanced functions.

Approach

Using its considerable expertise in helping start-ups with new product introduction, Cambridge Consultants helped Punkt to select their manufacturing partner, and provided technical and engineering support through the product development and transfer to manufacture process.

Benefit

With a small team, devoted to designing simple and intuitive products, Punkt did not have the time or the desire to hire in an R&D team. Instead, it was able to tap into Cambridge Consultants' range of technical experts as and when it needed them. As a result, its beautiful and intuitive product reached the market in super-fast time. Raffarella Cardarelli, CEO of Punkt, said: “Design defines what Punkt stands for, which is articulating the functionality and simplicity of our products through the expression of form and materials. Finding a technology partner that understood this was critical to us, and the team at Cambridge Consultants embraced our approach while helping to make our new DECT phone a reality. Their technical expertise was vital in quickly bringing the DP 01, our first product, to market.”

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