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Coors Brewers

The perfect pint

Brief

Dispensing perfect pints of beer in every pub in the land doesn’t happen by accident. And Carling is the UK’s favourite beer because of its long-lasting creamy head and refreshing bubbles. Coors Brewers engaged Cambridge Consultants to help it ensure that each pint is dispensed just right.

Approach

The appearance of a pint is the top quality indicator for consumers. Using a wide range of techniques and our experience in beverage systems, we analysed the vital characteristics that determine the quality of each pint and investigated everything from the beer glass to the dispensing methods. From there we were able to determine the factors to control in order to deliver a robust product under a wide range of conditions.

Benefit

qual_19_content.jpgConsistently good experiences for the customer every time.