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16 May 2011

Using meaningful consumer insights to drive technical innovation

Philips Healthcare and Cambridge Consultants to discuss concept generation process behind popular elderly health management technology

Cambridge Consultants, a leading technology design and development firm, and Philips Home Monitoring announced today they will be giving a joint presentation on the innovation process that produced the Philips Lifeline with AutoAlert, an enhanced medical alert device and service. The discussion, “Attaining successful crowd resonance: driving technical innovation with meaningful consumer insights,” will take place on Monday, May 16th for technology and business experts attending the 9th annual Front End of Innovation (FEI 2011) in Boston.

Worn around the neck, Lifeline with AutoAlert features the only pendant-style help button that automatically calls for help if a fall is detected and the wearer is unable to push the help button. As the device detects a fall, it automatically sends signals to caregivers, loved-ones or emergency services via a Philips Lifeline call center. An operator can also communicate directly with the subject through two-way speakerphone capabilities.

The Lifeline with AutoAlert, a leading-edge technical solution, is the end-result of a systematic and well-honed process that was bent on making the best product possible out of a host of consumer insights. The device had to meet a number of challenges posed by this wide range of stakeholders, many of which seemed to conflict with one another. Philips Healthcare initiated extensive research and trials, starting with end-users, and identified a number of the technological challenges. Cambridge Consultants’ Innovation Management team was enlisted to make sense of the myriad consumer needs and, working with the Philips team, devised five unique product concepts that could potentially spur mass appeal.

“In order to calculate the potential impact of a product for the elderly, we had to be sure we knew exactly what made the most sense to the community of potential stakeholders: caregivers, seniors, referral sources and others,” said Rob Goudswaard, Senior Director Product & Services Innovation at Philips Home Monitoring. “Through our collaboration with Cambridge Consultants, the effective use of workshops helped us to crystalize the data we had amassed into a diverse range of product concepts in the area of fall prevention and fall detection.”

“The challenge quickly becomes how to make a successful product that is meaningful to each consumer constituency,” said Lucy Rowbotham, Consulting Director, head of Innovation Management at Cambridge Consultants. “In this case where the user is an elderly person, we were forced to conceive ideas for individuals who many times are reluctant to admit their own needs. However, using our unique innovation management approach, we were able to aggregate and evaluate all of the different data sets and churn out practical technology concepts that were attractive to not only users, but buyers and endorsers as well.”

The development process that ultimately sparked the Philips Lifeline with AutoAlert, began with the five product concepts ranging from the height and motion sensing technology seen in the Philips Lifeline with AutoAlert, to a light-based solution. Philips Healthcare reports that more than half of new customers opt for the Philips Lifeline AutoAlert premium service for the elderly, which was launched in 2010.

This announcement builds on Cambridge Consultants’ expertise in elderly health and wellness technologies. The company recently collaborated with Tufts University students to explore design parameters for elderly health management technology concepts. Through a series of focus groups, the elderly subjects collectively expressed sensitivities to privacy, a social stigma around cell phones and PDAs, nearly unanimous problems with eyesight and an unwillingness to mine through inessential data. Cambridge Consultants has also developed several wireless health and wellness applications that are designed to connect patients and their treatment devices, such as inhalers, with healthcare support professionals and a range of online applications.

Notes to editors

Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology-critical issues for clients worldwide. For more than 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of more than 700 staff, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston (USA) and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, digital health, oil and gas, and wireless communications.

Cambridge Consultants is part of Altran, a global leader in engineering and R&D services which offers its clients a new way to innovate. Altran works alongside its clients on every link in the value chain of their project, from conception to industrialisation. In 2015, the Altran group generated revenues of €1.945bn. With a headcount of more than 27,000 employees, Altran is present in more than 20 countries. For more information, visit www.altran.com.

Press Contacts

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Debbie Mayhew
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Cambridge Consultants
+44 1223 392418
Debbie.Mayhew@CambridgeConsultants.com

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March Communications
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CambridgeConsultants@ketchum.com